THE HISTORY OF STREETWEAR
Streetwear commonly centers on casual comfortable pieces such as jeans, t-shirts, baseball caps, sneakers. The movement is generally accepted to have been born out of the Los Angeles surf culture of the late 1970s and early 1980s. Brands included BlauGrun, Ocean Pacific, Hobie, Off Shore, Gotcha and Life's a Beach. Local surfboard designer Shawn Stussy began selling printed T-shirts featuring the same trademark signature he placed on his custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased. Stussy's move into exclusive sales firmed up the baseline definition of streetwear: taking "a multi-faceted, subculturally diverse, Southern California lifestyle-based T-shirt brand and the limited feel of a high-end luxury brand...those are the two most integral components of what makes a brand streetwear: T-shirts and exclusivity".
Streetwear commonly centers on casual comfortable pieces such as jeans, t-shirts, baseball caps, sneakers. The movement is generally accepted to have been born out of the Los Angeles surf culture of the late 1970s and early 1980s. Brands included BlauGrun, Ocean Pacific, Hobie, Off Shore, Gotcha and Life's a Beach. Local surfboard designer Shawn Stussy began selling printed T-shirts featuring the same trademark signature he placed on his custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased. Stussy's move into exclusive sales firmed up the baseline definition of streetwear: taking "a multi-faceted, subculturally diverse, Southern California lifestyle-based T-shirt brand and the limited feel of a high-end luxury brand...those are the two most integral components of what makes a brand streetwear: T-shirts and exclusivity".